"title": "[REPORT] Zealy and meetups for virtual Latin communities",
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"labels": [],
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"metrics": {
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"growth": "50",
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"audience": "250",
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"average_engagement_rate": "98.17",
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"performance_statement_1": "Zealy\\\\\\'s campaign has had better results in attracting new audiences and keeping users captive, compared to the content creation that we had carried out months ago. \\\\nWe designed a gamified experience to increase chain activity using the Zealy platform. The campaign, which started on April 3rd and ended on May 9th, consisted of 71 activities/quests based on the NEAR Protocol, its dapps, and social media interaction, which users could complete to encourage greater participation and engagement. To achieve this, we set clear goals and promoted the campaign through NEAR community channels and social media. Additionally, we offered attractive incentives and rewards for users who actively participated. Finally, we continuously monitored and analyzed the campaign\\\\\\'s impact on chain activity to ensure we were achieving the desired results. Below is the breakdown of activities.\\\\n* 81 participants\\\\n* 10 winners\\\\n* 71 quests\\\\n* 27 quests sent on average per day\\\\n* 952 quests sent in total\\\\n* 216 on-chain interactions",
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"performance_statement_2": "Meetups/workshops require a greater effort in both logistics and marketing. Ensuring the participation of a high number of people to learn new terms and technologies is complex when the current vision of the technological world focuses on other areas such as AI and Virtual Reality.\\\\n"